Errors may also creep in because of incorrect coding, faulty tabulation and/or statistical calculations, particularly in the data-analysis stage. Careless mechanical processing may distort the findings. His behaviour, style and looks may encourage or discourage certain replies from respondents. Measurer:The interviewer can distort responses by rewording or reordering questions.If the respondent feels that anonymity is not assured, he may be reluctant to express certain feelings. For instance, if someone else is present, he can distort responses by joining in or merely by being present. Any condition which places a strain on interview can have serious effects on the interviewer-respondent rapport. Situation: Situational factors may also come in the way of correct measurement. ![]() may limit the ability of the respondent to respond accurately and fully. ![]() All this reluctance is likely to result in an interview of ‘guesses.’ Transient factors like fatigue, boredom, anxiety, etc.
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